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On visibility, AI, and building brands that last.

Brand presence and AI visibility programs for B2B startups. Built to compound. Designed to get you found by the right people, in the right places.

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The Founders' Guide to AI Visibility in 2026

80% of URLs cited by LLMs don't rank in Google's top 100. Learn what AI visibility is, how AI models decide what to mention, and a practical framework for getting your brand into AI-generated answers.

Kara Silverman

10 min

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What is AI Visibility? The Complete Guide for B2B Brands

Traditional SEO ranks pages, but AI visibility retrieves specific paragraphs. While search volume shifts toward platforms like ChatGPT and Perplexity, the typical B2B brand is cited in just 3% of the AI answers it is relevant for. Learn what AI visibility actually means, how LLMs decide which sources to trust, and how to balance your owned, editorial, community, and reference footprint to make sure your brand is recommended when buyers ask.

Kara Silverman

July 10, 2026

The Founders' Guide to AI Visibility in 2026

80% of URLs cited by LLMs don't rank in Google's top 100. Learn what AI visibility is, how AI models decide what to mention, and a practical framework for getting your brand into AI-generated answers.

Kara Silverman

July 17, 2026

The Althea Score, Part 4: How Community Consensus Dictates Your AI Share of Voice.

While your website tells AI what your company does and your PR footprint validates it, the machine anchors its final verdict in peer-to-peer consensus. Learn how the Althea Score evaluates the dark social layer and provides a clear engineering roadmap to protect your brand across online communities.

Kara Silverman

June 23, 2026

The Althea Score, Part 3: Your AI Share of Voice and Narrative Dominance Against Competitors

For decades, B2B PR was about winning human buyers. Today, your media presence actively trains the algorithms that build your prospects' shortlists. Learn how the Althea Score evaluates your off-site machine authority and maps your narrative dominance against competitors.

Kara Silverman

June 23, 2026

The Althea Score, Part 2: Is Your Website Infrastructure Locking Out AI?

Modern B2B marketing serves two evaluators in parallel: the human buyer and the machine. If your website backend is messy, outdated, or blocked, the LLM half of your audience is effectively blind. This is Part 2 of the Althea Score series: how to optimize your infrastructure for total machine readability.

Kara Silverman

June 23, 2026

The Althea Score, Part 1: Why Your SEO Alone Isn't Enough Anymore

6% of B2B brands are invisible in AI-generated recommendations, not because their product is weak, but because their content hasn't taught AI where they fit. This is Part 1 of the Althea Score series: how to audit your content layer for AI visibility, including the four on-page elements we evaluate before running a single prompt.

Kara Silverman

June 23, 2026

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