The Althea PR Plus Methodology.
Modern discovery is interconnected. We do not just do PR. We build a feedback loop between authority and infrastructure to ensure you appear across every research touch point. Four components, working together, creating a single compounding output.
Traditional PR
Earned media placements build the third-party credibility that signals to both humans and AI systems that your brand is a legitimate, credible option. When LLMs are deciding who to cite, they look for brands with a real media footprint. This is how you build one.
SEO + Schema
We optimize the backend: meta descriptions, SEO titles, and structured data. All of it is configured to make your site readable for LLMs like ChatGPT and Claude. Great PR with a site that AI systems cannot parse is a missed opportunity. Infrastructure makes sure it is not.
Community
Roughly 40% of AI training data comes from Reddit and other community-fed platforms. We ensure an authentic presence where your customers actually talk. Not manufactured content, but genuine participation that adds to the body of human signal LLMs trust.
Content
Journalist-crafted blog posts, videos, and FAQs feed LLMs the context they need to recommend you accurately while answering human questions directly. Content is what connects your PR authority to your community presence and makes both of them more findable.
✦ AI Visibility:
The natural output of the right inputs working together
Why integrated visibility beats any single channel.
When someone asks an AI assistant to recommend tools in your category, the answer is not pulled from one source. It is a synthesis of your entire digital footprint: media coverage, community discussions, site content, and structured data all feeding into the same output.
A brand with great PR but weak SEO is invisible to AI systems that cannot read its site. A brand with great content but no community presence lacks the human signal LLMs trust. PR Plus is designed so that every part of the system reinforces every other part.
40%
of AI training data comes from community-fed platforms like Reddit
80%+
of top AI citations still come from human-written sources
2x
AI citation rate from structuring content for machine readability
✦ The Methodology
Five steps. One compounding system.
01
Audit
Every engagement starts here. Before we touch anything, we need to know exactly where you stand. We audit your SEO content, technical SEO, PR footprint, and AI visibility across the platforms that matter for your category. Most clients are surprised by what they find, both the gaps and the untapped assets they already have.
02
ICP + Messaging
Everything downstream depends on this. If you have a strong ICP and messaging framework already, we sharpen it. If you do not, we build it from scratch. This is not a theoretical exercise. It directly shapes which channels we target, which publications we pitch, which prompts we track, and what every piece of content is written to do.
03
Visibility Tracking
You cannot improve what you cannot measure. We set up Gauge to track your AI visibility and SEO performance across 300 to 500 prompts specific to your business. These prompts are pulled from real conversations across the internet and from your own customer interactions. You are tracking what your actual buyers are actually asking, not what we guess they are asking. You see your baseline, and you watch it move.
04
Strategy
With the audit done, ICP defined, and tracking in place, we build the plan. This is an editorial calendar that spans content, PR, and community. Every piece of work is tied to a specific visibility goal and a specific company goal. Nothing goes on the calendar unless we can explain why it is there and what it is supposed to do.
05
Execution
We handle the work. Writing, PR pitching, social media, paid opportunities, speaking submissions, award nominations. Consistently, every month, with a journalist's instinct for what will actually land and a strategist's eye on the visibility goals. No AI content slop. No algorithm chasing. No black box tactics. You have full access to everything we are doing and why.
What you are building toward.
PR Plus is not a campaign. It is a compounding system. Here is what that looks like when it is working.
A top-of-funnel moat
Visibility that is not dependent on any single channel, platform, or relationship. You are present wherever your buyer looks, and that presence compounds over time.
Visibility you can measure
Not coverage logos. Not impressions. Actual AI citation rates, SEO movement, and prompt tracking across the questions your buyers are actually asking.
A brand that can weather any shift
Algorithms will change. Platforms will come and go. What does not change is a brand with a clear sense of itself and the ability to tell its story well. Good storytelling and a strong point of view are what let you adapt quickly rather than start over.
Common questions.
The ideas behind every decision we make.
Traditional PR focuses on earned media placements as the end goal. PR Plus treats earned media as one input in a larger system. A placement in a relevant publication is valuable, but it is significantly more valuable when it is supported by strong SEO on your site, reinforced by community presence, and tracked against whether it is actually moving your AI visibility. PR Plus connects those dots.
Visibility tracking starts from day one, so you have a baseline immediately. Early wins like improved SEO structure, first placements, and community presence typically show up within the first 60 to 90 days. The compounding effect builds over months, not weeks. This is not a campaign with a start and end date. It is a system that gets more effective the longer it runs.
No. Step two of PR Plus is ICP and messaging development. If you have it, we sharpen it. If you do not, we build it. Many clients come in knowing their product well but not having articulated their buyer, their POV, or their channel strategy clearly. That is exactly what this step is for.
You have full access to our data, insights, and workflow, integrated into Notion, Slack, Asana, or whichever tools your team already uses. The day-to-day contact is typically the head of marketing or PR. We do need founder buy-in on the strategy, but the execution runs through your marketing lead. No black box. No mystery. Everything we do, and why it is visible to you.
Althea works best with Series A and B B2B startups in developer tools, fintech, adtech, martech, and B2B SaaS. You have funding, a dedicated marketing lead, and a founder who understands that brand visibility is a long-term investment, not a one-time campaign.
Ready to build something that compounds?
Every Althea engagement starts with an audit. We will show you exactly where your brand stands in search, in AI, and in the communities where your buyers actually are.